WW Denim Campaign

The New Jeaneration denim campaign was a collaboration with the merchandising team targeting a younger customer and a modern addition to the Woman Within's denim collection. My role: concept development, props design and production of catalog, web assets and art direction of photography and two videos -- the WW architectural letter installation, denim jeans flag, the Wall of Denim video and the high-energy New Generation denim video. Videos: Conceptualized and art directed, developed the storyboards, and produced the timeline and budget proposal.

Photography/Video: Ted Hartshorn ; Stylist: Sharon Eliot ; Hair and Makeup: Donna Fumoso

Video Editor: Par Parekh Copy: James Ward

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